Requirements:
- A proven record in hotel sales
- Excellent written and verbal skills
- Great people skills
- Self-motivated and energetic team player
- Competent in MS Office and internet applications
- Able to travel and maintain a flexible work schedule
Permanent full-time position. Comprehensive benefits
package. Competitive salary based on experience.
General accountability
Reporting to the general manager, the sales manager is accountable for developing and managing the total sales, advertising, and promotional efforts of the hotel. The sales manager is called upon to professionally represent the hotel at trade shows, hotel functions, community events and industry meetings. This position adheres to the confidentiality policies of Douglas Fir Resort & Chalets.
Scope
Douglas Fir Resort & Chalets has long been a favourite for families visiting Banff. The resort has one of the best records in the Bow Valley for return guests. A wide range of accommodation includes studios, lofts, condos, rustic cabins and large specialty suites, all with full kitchens and most with wood-burning fireplaces. Family amenities include a gigantic indoor playzone, a large indoor waterpark and pool facilities, a well-equipped fitness room, an outdoor tennis court, and family barbecue stations.
DUTIES
The key role of this position is to plan, direct and evaluate all sales and marketing initiatives for the hotel, with a focus on achieving hotel revenue goals. A valuable part of this role is the education of all members of the front desk team to ensure maximum revenues/yield targets are achieved.
Planning
- Development of sales targets and revenue projections in collaboration with the management team.
- Participate in the development of a marketing program to support the sales program.
- Develop pricing and package components in collaboration with the management team.
- Develop and maintain relationships with key clients.
- Establish and maintain industry network appropriate to the business environment.
- Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies to meet or exceed hotel budgets.
Sales and Marketing
- Liaise with retail travel agents, carriers and wholesalers.
- Develop and maintain internet presence on wholesaler websites.
- Develop, acquire and generate individual, group and meeting/incentive sales and key service provider contact lists that will be captured in the hotel's database.
- Take an active role in regional and national tourism partnerships.
- Develop and maintain knowledge of market trends, competition and clients.
- Solicit business through telephone solicitation, outside sales calls, site inspections and written communication.
- Participates in tradeshows, conventions and promotional events on behalf of the hotel.
- Stimulate additional profile within all markets, which complement the sales effort.
- Responsible for growing and developing market segments, generating leads and timely follow-up on accounts.
- Identify and maximize opportunities to broaden market share targets.
- Inform and direct internal team on local and in-house advertising campaigns
- Supervise the production and distribution of literature and collateral.
- Ensure the integrity of key account/key prospect database and monitor team input for accuracy, thoroughness and coverage of local area.
- Manage the hotel website.
- Regularly entertain existing and potential clients.
Financial
- Develop and manage a department budget to achieve the revenue goals.
- Completion of reports and presentations as requested by the General Manager.
- Prepare purchase orders following hotel policies and procedures. Enter purchase orders into Excel budget spreadsheets.
Administrative
- Develop a full working knowledge of the hotel.
- An effective member of the management team, with active involvement in the strategic planning and profitability vision of the hotel.
- Prepare weekly, monthly, quarterly and annual reports as required.
- Preparation of weekly and monthly action plans as requested.
- Participate in weekly management meetings.
- Work with other hotel departments to provide quality service to clients.
- Work with the operations team using effective revenue management techniques in order to attain the optimum mix of occupancy and average rates.
- Able to travel and maintain a flexible work schedule.
- Participate in manager-on-duty shifts (weekend and evening duties) as directed by the general manager.
- Other duties as assigned.
Requirements
Education and Experience
- Prior experience in the field of hotel sales.
- A diploma in business, sales or marketing related programs would be beneficial.
- Demonstrated knowledge/experience in advertising and promotional activities.
- Experience in developing travel packages, pricing models and dealing with retail travel agents, carriers and wholesalers.
Skills
- Exceptional communication (verbal & written) and interpersonal skills with the ability to adapt communication styles to relate and interact with all levels of the organization.
- A strong team orientation with a collaborative approach to work.
- Positive attitude and a self-motivated approach to work; open-minded, flexible, adaptable to change.
- Ability to trouble-shoot issues and take the initiative in problem-solving.
- Sound administrative skills.
- Ability to manage and implement plans and projects to completion and follow through with stated objectives.
- Ability to meet deadlines and keep up with a fast-paced work environment during the cyclical busy season and implement special projects/initiatives.
- Proficient in MS Office, internet applications, and customer relations management software (i.e. Maximizer).
- Ability to understand and interpret financial data.
Apply Online or
Forward résumé to:
jobs
@douglasfir.com
or confidential fax (403)763-2220
Douglas Fir Resort & Chalets
Attn: General Manager
PO Box 1228, Banff, AB T1L 1B2
Please be advised that only those candidates selected for an interview will be contacted.
