Job Objective:

To assist the Sales Department in achieving its sales goals.

Responsibilities:

·         Actively monitor, and participate in a wide variety of online social media forums while analyzing their success and increasing the presence of Douglas Fir Resort in current and new social media programs

·         Measure and evaluate the impact of social media on the overall marketing efforts

·         Assist Director of Sales with paid placement opportunities and organic search engine marketing and placement optimization

·         Analyze and report on the success of advertising and other marketing campaigns

·         Plan and prioritize personal sales activities towards achieving agreed business

·         Create and send e-mail newsletters on a regular basis as well as maintain and build the current distribution list

·         Create and send press releases on a regular basis

·         Assist Director of Sales with advertising and marketing efforts as required

·         Assist General Manager and Director of Sales with filing and other clerical duties

·         Research market and competitor activities and provide relevant reports

·         Attend training to develop relevant knowledge, techniques and skills

·         Any other duties as required

Essential Job Requirements:  Ease with Microsoft Office software, great team player.  Knowledge and appreciation of Banff National Park and the Town of Banff.

Education:  High School Diploma or higher

Experience:  One year in the hotel industry in relevant position

Required Skills: 

Ability to work independently. 

Creativity, great English writing skills.  Ability to deal with uncertainty and react quickly.

Preferred Skills:  Knowledge of web analytics, photoshop, video production.

Limitations and Disclaimer:  The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.